Membership terms

Last updated 23 October 2026

These are the terms for HYGIEIA membership. We've kept them short and plain. If anything's unclear, email hello@hygieiauk.com.

Who we are

HYGIEIA is a trading name of Hedley & Belle Ltd, registered in England and Wales (company number 11906466), registered office Willow House, 23 Main Street, Hemington, DE74 2RB.

What membership includes

• A short morning card deck in the HYGIEIA app, written for your Human Type, with ideas in 2, 10 and 30 minute sizes.
• The Kitchen: a seasonal food of the day, recipes fitted to how your house eats (diet, dislikes and allergies), a weekly basket and shopping list.
• Weekly missions, stickers for the things you try, and a short weekly voice note from Georgina.
• The Human Playbook of off-phone ideas, the Sunday Table, your Human Map whenever you want to re-take it, and your progress and memories.
• Member prices on one-to-one coaching.

We may improve, add to or change what membership includes over time. If a change takes away something important, we'll tell you first.

Plans and price

On The whole household, grown-ups and teenagers aged 13 and over can use the same log-in on their own devices. Teenagers must be at least 13. Children don’t need a device: their notes appear on a grown-up’s phone to read aloud together. A grown-up always holds the membership.

Prices include any VAT that applies. If we ever change the price, we'll give you at least 30 days’ notice by email, and you can cancel before it applies.

Free week and billing

Everyone’s first 7 days are free, on monthly and yearly plans alike. Before your free week ends, we’ll email to remind you, with the date, the price and a link to cancel. If you don’t cancel before the free week ends, your paid subscription starts and you’ll be charged from that date:

• Monthly plans are charged every month, until you cancel.
• Yearly plans are charged once a year, until you cancel. At least 14 days before each yearly renewal, we’ll email to remind you, with the date, the price and a link to cancel.

Founding members: everyone who joins before 1 January 2027 is a founding member and gets full membership free until 1 January 2027, with no card needed. The free week above doesn’t apply, and nothing is charged. Before your free access ends, we’ll email you with your options. Nothing is charged unless you choose a paid plan.

Payments are taken securely by Stripe. We never see your card details.

Cancelling

You can cancel at any time, in whichever way suits you:

• online, using Manage membership (hygieiauk.com/manage), which takes you to your secure Stripe billing page;
• in the app (Account, then Settings, then Manage or cancel my membership); or
• by emailing hello@hygieiauk.com.

If you cancel during your free week, you won’t be charged. After that, cancelling stops future payments, and you keep access until the end of the month or year you’ve already paid for.

Your 14-day right to cancel

If you’re in the UK, you also have a legal right to change your mind. You can cancel within 14 days of the start of your paid subscription, on a monthly or a yearly plan, using any of the ways above. If you do, we’ll refund your payment, minus a fair amount for the days you’ve already used. We’ll refund you within 14 days of you telling us, to the card you paid with.

Deleting your account

You can delete your account at any time in the app (tap Account, then Delete my account and all my data, then press send on the ready-written email it opens) or by emailing hello@hygieiauk.com. We delete your account and the information we hold, usually within 7 days and always within 30, and confirm by email. If you have a paid plan, cancel it first (tap Account, then Manage or cancel my membership), or tell us in your email and we'll cancel it for you, so you aren't charged again.

Your account

Please keep your log-in details private, except with the people in your home on The whole household plan. Membership is for personal use and isn’t to be shared more widely or resold.

Your Human Type Report

After the free quiz, you can open your Human Type Report. Until 1 January 2027 it’s free for founding members: you give your email, and we may ask for your honest feedback. From 1 January 2027 it’s a one-off purchase of £4.99. It’s a single purchase, not a subscription, and it doesn’t renew. If you bought a Closer Look before it was folded into the report, your link now opens the full Human Type Report at no extra cost.

Reports are digital content, and they open straight away once you’ve paid. When you buy one, you give your express consent for us to supply it immediately, and you acknowledge that you lose your 14-day right to cancel once the report opens. This is under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

If your report doesn’t load, or doesn’t work as it should, email hello@hygieiauk.com and we’ll either fix it or refund you. This doesn’t affect your legal rights if digital content is faulty.

Christmas cards and shop

Christmas cards are physical goods, sold on pre-order. We’ll dispatch from early November. To receive them in time for Christmas in the UK, please order by 15 December.

• You can cancel your order for any reason within 14 days of the day you receive it. Just email hello@hygieiauk.com. You can also cancel at any time before we dispatch.
• If you return cards because you’ve changed your mind, the cost of sending them back is yours. If they arrive faulty or damaged, we’ll cover it.
• We’ll refund you within 14 days of receiving the cards back (or of you telling us, if we haven’t dispatched them yet).

Wellbeing, not medical care

HYGIEIA offers everyday wellbeing ideas. It isn’t medical advice, diagnosis or treatment. If you have a health concern, please speak to your GP or another qualified professional. Only do what feels right and safe for you.

If something goes wrong

If the app, a report, an order or a payment isn’t working as it should, tell us at hello@hygieiauk.com and we’ll put it right. Nothing in these terms affects your legal rights as a consumer.

Changes to these terms

If we change these terms, we’ll update the date at the top, and email you about anything important.

These terms are governed by the law of England and Wales.

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